MKT/450 - International and Domestic Marketing Comparison Paper

International marketplaceing is commonplace today for many United States-based companies. Decades ago, companies did non occupy to be as concerned with competition from overseas competitors competing domestically and competing with those same competitors internationally in overseas markets. The globular sparing has been growing steadily year upon year and to watch belligerent and keep earnings and profits increasing, companies need to whack into immaterial markets. While tapping into international markets has its rewards, companies need to be sensible of the differences in marketing and advertising in international markets compared to domestic markets. When companies try to dispense a harvest and market that crossway in the international markets, the marketing strategy must be specifically tailored to each market. Knowing that the environment in which the product volition be advertised and sold will be considerably distinct than the home country, the company cannot apparently take an already established marketing picture and tool that plan in the impudent country. The ?cookie cutter? batch most most likely will not be a successful approach. Companies need to consider the various marketing environments in the international markets including factors such as differences in cultures and legal regulations. goy EnvironmentIn examining the differences in marketing environments between the United States and India, culture is sentience important factor. In the United States, companies are generally handicraft with the same culture. Slight differences whitethorn exist in the antithetical regions such as the Northeast, Southeast, Midwest, and Southwest. However, in comparing culture in the United States to India, there are vast differences. Language and inferences set out greatly between the two countries. Product names and meanings may have really different translations in India. distress of a company to adequately and appropriately v erify such expatiate prior to launching in ! a new market could spell disaster if the product name has a on the whole different meaning... headspring structured Well said, points made clearly and well Flows nicely! A very good essay! No wonder it got an A+ wholesome DONE! If you want to get a panoptic essay, value it on our website: OrderEssay.net

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